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About Us

three image collage showing a woman applying a charcoal face mask, crushed makeup shades, and a hand lifting a jar of facial oil from a vanity.

If you're here, you probably know that seeking out clean, healthy personal care products is important. But we know it can be overwhelming and expensive to find good clean beauty products that are truly healthy for you and effective.

Between researching ingredients and wading through hundreds of products, it can be exhausting even finding a healthier alternative to your favorite skincare and makeup. Finding something that lives up to our expectations (and the price tag!) can be even more disappointing. It almost makes you want to give up and be a crunchy granola chick who doesn't use any products!

We've got your back. We research, purchase and test hundreds of clean beauty products and give our honest reviews, so you don't have to do all the guesswork and waste your precious time and money on junk that doesn't work.

Who We Are

We are a team of real women - moms, sisters, grandmas, daughters, aunts, friends, teachers - who are passionate about empowering other women to make healthier choices for themselves and their families. We believe that you shouldn't have to choose between healthy, natural beauty products and feeling beautifully feminine. That's why we give our honest opinions of each and every product we test. Collectively, we've been featured in publications such as Shape, Women's Health, Parents, PopSugar, Verywell Health and Well + Good.

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